Concordia partners
Architects of Brand & Partnership Growth
Brands we've worked with
Forged inside Fortune 100 Companies.
We pioneered game changing strategies, driving innovation for some of the world's leadings brands including Marriott International, Amazon Web Services, American Express, and JPMorgan Chase. Designing the commercial platforms, marketing strategies, and brand growth systems that powered some of the largest market expansions in travel, hospitality, financial services, retail, and luxury.
When you work with Concordia Partners, you work directly with us. Complete accountability. Continuous ownership.
Enterprise experience. Executive vision. Boutique focus.
BY THE NUMBERS
$1B
800+
750+
60+
Revenue Generated
Partnerships & Talent Agreements Negotiated
Partnerships & Marketing Programs Executed
YEARS Of Combined expertise
Strategic Approach
We build systems
that perform.
Most partnership and marketing programs underperform — not from lack of effort, but because the strategy and execution aren't built to generate value consistently. We close that gap.
Versatile Expertise
We work across emerging, mid-market, and established organizations — building infrastructure and optimizing underperforming programs.
Agile Performance
Leaner teams. Tighter budgets. Increased pressure to perform. We're built for exactly that.
I
Define
We audit existing plans and programs, identify where value is being left on the table, and recommend how to re-align your marketing and partnership strategies to your commercial objectives.
Our approach is flexible—designed to meet your organization exactly where it is, whether you are launching a new program or optimizing an existing global portfolio.
How an engagement actually works.
We move organizations through three connected stages - The Concordia Growth Architecture™ - our proprietary methodology for designing marketing strategies and partnership programs as integrated commercial systems, not isolated initiatives.
II
Structure
We build the deals, programs, marketing plans, and commercial frameworks that move the needle – from brand building to driving bottom line impact.
III
SCALE
We develop and implement systems, governance, and performance infrastructure that allow your team to grow commercial value consistently and measure what’s working.
OUR WORK IN ACTION
Three partners.
One standard of work.
When you hire Concordia Partners, you work with us — from start to finish.
Joanna Todd
Enterprise Growth, Marketing & Commercial Strategy
Joanna is a globally recognized enterprise growth executive with deep expertise in commercial strategy, marketing, and high-value partnership development across hospitality, technology, and travel. She has architected scalable growth platforms, negotiated complex global alliances, and built performance-driven systems that have generated hundreds of millions in incremental commercial value. Known for integrating marketing, commercial strategy, and strategic partnerships into unified growth engines across B2B and B2C ecosystems, she is a trusted advisor on transformation, market expansion, and long-term enterprise value creation. At Concordia, she leads commercial growth strategy, client advisory, and enterprise partnership development. She serves on the Board of the Children's Miracle Network Foundation.
Jessica Hughes
Growth Strategy, Marketing iNNoVation & Cultural Partnerships
Jessica turns creative vision into scalable platforms that perform. She has negotiated and secured multi-year, multi-million-dollar partnership agreements across hospitality, entertainment, sports, and retail — designing and activating innovative marketing programs, managing high-value brand relationships, and launching first-of-their-kind customer engagement initiatives. A career that spans nonprofit and education through to the highest levels of global enterprise, she brings the full strategic spectrum to every engagement. Known for combining creative instinct with business discipline, she builds the repeatable systems that sustain growth. At Concordia, she leads integrated growth strategy, partnership development, and marketing execution. She is a member of Cayuga Hospitality Consultants and active in Women Leading Travel & Hospitality and WISE.
Victoria Gottlieb
Strategic Alliances, Partnership Execution & Financial Strategy
Victoria brings a rare combination of strategic alliance expertise and deep financial acumen that sets her apart in the partnership world. She has negotiated and scaled high-value alliances across hospitality, luxury, and financial services — managing complex global portfolios, leading cross-functional teams, and building the governance frameworks that keep programs performing with precision. Her background in financial analysis and business modeling means every partnership she structures is built on a foundation of commercial rigor, clear accountability, and measurable return. At Concordia, she leads alliance strategy, commercial structuring, and partnership execution. She most recently served as President of the International Women's Forum of Washington, DC.